Marketing Solutions

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Architaa Pandey | Dec 19, 2024

Top 6 Customer Engagement Strategies for 2025

In today's busy world, connecting with customers goes beyond just transactions—it's about building real relationships and earning their loyalty.

Top 6 Customer Engagement Strategies for 2025

7 Essential Customer Success KPIs to Track in Banking Apps

The banking industry is going through a radical shift, and the way we interact with banks has changed tremendously. Being a customer-centric industry,

Likitha A | Apr 19, 2022

5 Ways to Improve Customer Engagement in Banking in 2022

Customer engagement in banking is not something we do for fun. Even as adults, we still find ourselves stuck in the world of numbers and compound interests

Shehnaz Abdul Jabbar | Apr 14, 2022

Engage and Retain Millennials using Gamification

41% of the Indian population are millennials, and it's not shocking to know that 87% of the millennial group has access to smartphone technology

Sathwik Maanthini | Apr 13, 2022

How to trigger Behavioral Changes in users using Gamification

Shehnaz Abdul Jabbar | Apr 07, 2022

Top 3 Tips for growing your Personal Finance App

Financial literacy has increased now more than ever. People are aware that savings and investments are essential, but unlike before, there is no need to dig through piles of receipts or go through tedious processes to organize finances

Likitha A | Apr 05, 2022

What startups should know about DAUs and MAUs

What should startups know about DAUs and MAUs? We have witnessed a surge in the number of startups during the COVID-19 outbreak,

Kaustuv Dwivedi | Mar 29, 2022

How Banks can use Mobile Banking Apps to Cross-sell and Upsell

Acquiring a new customer is far more expensive than retaining an existing customer. Customer loyalty comes into the picture here as your loyal customers use your app more frequently when compared to new ones

Likitha A | Mar 25, 2022

How can Insurance companies tackle the long silence between engagements with their Customers

The insurance industry is not exactly associated with the most positive emotions from the customer's point of view. It is generally considered a "low-touch" industry,

Shehnaz Abdul Jabbar | Mar 22, 2022

Tips to improve adoption of mobile banking apps

The banking industry has been urging its customers to use digital channels such as mobile and Internet banking for several years now

Srinivas Gurram | Mar 15, 2022

How to improve Mobile Banking App Feature Adoption

The world is constantly changing, improving, and adjusting to our needs and desires. Everything from how we buy, sell, and pay is changing. So how have things changed for boring and time-consuming banking processes

Likitha A | Mar 10, 2022

How can we make digital banking exciting to users by applying gamification?

Well, demand from customers and ever-changing technology have had a significant impact on how banks do business. Not to mention how they keep ahead of the competition

Shehnaz Abdul Jabbar | Mar 08, 2022

Fintech Marketing in 2022: Trends, Ideas, and Strategies

Technology has always made things easy, simple, and interesting for us. It has also changed the game for financial services and fintech marketing, which are usually monotonous and tiresome

Likitha A | Mar 03, 2022